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CRM Automation
By: Barton Goldberg
$9.95
This book provides a step-by-step process for successfully
implementing a CRM program. The author shares his unparalleled
practical expertise on everything from security to internationalization,
from design to implementation, to help you avoid disastrous
missteps--and transform the potential of CRM into long-lasting
competitive advantage.
Identify your goals and customize a CRM strategy for your
enterprise
Understand the 8 key issues that will make or break your CRM
initiative
Learn about the top 30 CRM software offerings
Find out what 12 crucial questions you should ask before
selecting a software vendor
Preview tomorrow's advances in CRM - t better position
yourself and take advantage of an ever-changing environment.
